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North America's grasslands are among the most imperiled ecosystems in the world. America’s grassland birds have declined more than any other bird group in the continent, some species by as much as 80 percent. Because the vast majority breed on private lands, working with ranchers is our best hope for conserving them.

A wildlife habitat initiative of the Ô¼ÅÚÊÓƵ with a unique market connection, aims to stabilize declining grassland bird populations in partnership with farmers and ranchers. Ô¼ÅÚÊÓƵ Conservation Ranching’s enrollment includes more than 100 ranches and nearly 3 million acres that have earned status as Ô¼ÅÚÊÓƵ Certified Bird-Friendly Land. Incentivizing this habitat work for birds and biodiversity are consumers with an appetite for conservation, who support it by purchasing products grazed on these lands. Shoppers see a special package designation – the Ô¼ÅÚÊÓƵ Certified Bird-Friendly seal – that sets these products apart. For more information, visit .